At 5% ABV, Harvest Lager is made with locally sourced Maine-grown malt. This brew can be found in 16-ounce four-packs and on draft at select locations throughout New England. It's also included in Harpoon's Fall Mix 12-pack, alongside other favorites like Harpoon IPA, Octoberfest, and Flannel Friday. You can also try the new Harvest Lager at Harpoon Brewery's upcoming Octoberfest event on Oct. 4 and 5.

According to Dan Kenary, CEO and Co-Founder of Mass. Bay Brewing Company, partnering with a brand that shares our commitment to producing top-notch products was a natural choice. Our New England fan base identifies strongly with both brands, particularly during the quintessential season of fall. From the beginning, our goal has been to craft a beer that can be enjoyed by all outdoor enthusiasts - whether you're an active adventurer, city dweller, or simply looking to sample a tasty new lager with friends.

L.L.Bean's Chief Marketing Officer, Nick Wilkoff, shared his excitement for the partnership with Harpoon Brewery. As a brand that values New England's spirit and the beauty of the outdoors, we believe our collaboration with Harpoon perfectly captures this essence. Our Harvest Lager and upcoming fall events offer new opportunities for friends and family to enjoy the season together, continuing our longstanding tradition of bringing people together outside. But our partnership doesn't end there. Along with the limited-edition lager, we are also hosting a sweepstakes where one lucky winner can experience L.L.Bean's Outdoor Discovery Center in Maine in Summer 2025. This grand prize includes guided activities like kayaking and paddleboarding, allowing you to fully immerse yourself in nature. Visit HarpoonFallSweeps.com for full details on how to enter.

Additionally, L.L. Bean will be featuring its Bootmobile at both Harpoon's Beer Hall in Boston on Oct. 4 and 5 and the Tap Room in Windsor, VT on Oct. 12 and 13. Customers can browse and purchase a variety of autumn apparel options at these locations, as well as take advantage of onsite personalization services. For those interested in trying the new Harvest Lager, it is currently available wherever Harpoon products are sold. To locate this beer in your area, please visit HarpoonBrewery.com/Beer-Finder.

 

Source: Rock1075